Bellevue University Marketing Leader to Present at Brand Performance Conference Sponsored by Google
Bellevue University’s Vice President for Growth Marketing, Julia Doria, will speak at Google’s BRANDFORMANCE NYC Conference on June 24. The session will highlight how Bellevue leveraged digital strategy, including YouTube, to significantly increase applications and drive growth. The presentation brings together leaders from Bellevue, Tombras, and Google to discuss full-funnel marketing impact.
Key Facts
- Julia Doria, Bellevue University VP for Growth Marketing, will present at BRANDFORMANCE NYC on June 24
- Event hosted by Google in New York City
- Conference focuses on RCS and AI in brand-to-consumer communication
- Co-presenters include Dave Wilson (Tombras) and Anders Mortensen (Google)
- Session titled “Full-Funnel for Outsized Business Growth”
- Bellevue achieved nearly a 30% increase in applications in targeted markets using YouTube
Driving Growth Through Innovative Marketing
Julia Doria, Bellevue University’s Vice President for Growth Marketing, will join industry leaders from Tombras and Google at the BRANDFORMANCE NYC Conference on June 24 in New York City. Hosted by Google, the event convenes senior-level marketers to explore how emerging technologies such as Rich Communication Services (RCS) and artificial intelligence are transforming brand-to-consumer communication.
Doria, alongside Dave Wilson, SVP of Media for Tombras, and Anders Mortensen, Managing Director for Lead Gen at Google, will present a session titled “Full-Funnel for Outsized Business Growth.” The discussion will highlight how Bellevue increased the efficiency and effectiveness of its digital advertising to expand awareness among its target audience.
“By combining the expertise of our agency partner with the leading capabilities available from Google, we have been able to reach more students who need a higher education option that works for them, and also fuel new growth for our organization,” said Doria.
Proven Results Through Strategic Partnerships
By leveraging YouTube as part of a controlled test, Bellevue University drove nearly a 30% increase in submitted applications in the markets where the channel was included as part of the overall investment mix. The results demonstrate the impact of a strategically integrated media approach.
Tombras, which has served as Bellevue University’s Agency of Record since June 2023, has played a key role in this success. Since joining the firm’s roster, the University has experienced a 16% increase in retail enrollments, driven by enhanced media strategy, new creative messaging, and ongoing optimization efforts.
Founded in 1966, Bellevue University is a non-profit university with more than 70,000 graduates worldwide. The University is a recognized national leader in preparing students for lifelong success with career-relevant knowledge and skills, while making college affordable. Routinely ranked among the nation’s top military and accessible institutions, the University serves residential students at its main campus in Bellevue, Nebraska, and everywhere online with more than 85 degree programs uniquely designed for working adults. The University is accredited by The Higher Learning Commission (hlcommission.org).