Former Adjunct Aims to Bolster Marketing Program

Former Adjunct Aims to Bolster Marketing Program

By Dan Silvia, Communications Manager

Kristin Lynch has hit the ground running as one of the University’s newest full-time faculty members. Lynch will bolster the Marketing program, where she has served as an adjunct for over seven years.

Lynch, who started as an adjunct in July 2007, joined the full-time staff in December 2014.

“I am excited to become more fully involved in the University and take a more active role on campus,” Lynch said. “I’m also planning to grow the undergraduate marketing program because I believe it offers a wonderful opportunity for many students, not only in the local community, but also in the country and around the globe.”

Keeping up with the latest marketing trends and techniques and passing that information on to students will be one of Lynch’s chief missions.

“Marketing is an ever-evolving discipline, and I plan to continue to update the program based on trends in the industry,” she said. “I also want to connect with marketing leaders in the community to best understand what they are looking for in our graduates, so we prepare our students for success as marketing managers.”

Lynch grew up in Norfolk, Neb., and earned her bachelor’s degree in Advertising from the University of Nebraska-Lincoln in 1998. She followed that up with a Master of Business Administration from the University of Nebraska-Omaha in 2004. In addition to her adjunct experience at the University, Lynch also has teaching experience at Hamilton College (now Kaplan) and Iowa Western Community College.

Interacting with students is one of the highlights of the teaching experience for Lynch.

“I have met several talented, professional individuals who work very hard and have done some amazing things since graduating from the University. The cohort program is especially exciting because as an instructor you get the chance to form close relationships with the students, and I always become vested in what they are doing,” she said. “I still have students from the first cohorts I taught connecting with me on LinkedIn, contacting me about marketing questions and asking for recommendations. It’s exciting to see where these students’ education takes them in life.”

Married and the mother of four children, family keeps Lynch busy when she is away from the classroom.

“I spend most of my free time at a myriad of practices, games, scouting events and in the car toting kids here and there,” Lynch said. “I also teach fitness classes part-time and enjoy running (and racing) when I have time. I love to travel—especially to places that have warm, sandy beaches, but I am happy to take a weekend getaway any chance I get!”